The rise of the sober curious: having it all, without alcohol

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Influencers are taking a sober second look at drinking culture – but for whose benefit?

Louise Delage was briefly Instagram famous in 2016 – forever ago in internet years, so you may need a quick refresher on who she was.

Delage was a young, beautiful, Parisian Instagram it-girl with more than 100,000 followers at her peak, continually posting photos of herself at rooftop parties or aboard yachts in late summer, hair tousled, and always, always, with a drink in hand.

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from The Guardian https://ift.tt/2xmD8ln

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