Labour’s task now is to make its promises seem real | Zoe Williams
The Tories took no risks with their manifesto on a point by point basis but made one large gamble: that nobody reads manifestos, and if they do read them, they don’t believe them. Labour threw different dice, the key difference being that there were about a thousand of them. Have they over-promised? Is it possible to be too ambitious? Does it even process as ambition, in the context of blanket incredulity?
Tony Blair made his intervention on Monday morning. Say what you like about the man, he is not without political cunning, and he is not incapable of revising a stance. Since the referendum, he has been castigated as the wrong messenger for almost everything. He could make the most reasoned case imaginable for remain and all he would do would be to besmirch that case, by associating it with the status quo-ism that people were rebelling against in the first place. He is now espousing an outcome that no individual voter, anywhere in the country, could vote for – a hung parliament. Nonsensical on the face of it, there is genius at its core: it says “don’t despair”; it says “there’s everything to play for”; but above all, it says “this is bigger than Johnson and Corbyn”.
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