One year inside Trump's monumental Facebook campaign

A Guardian investigation of 218,100 ads reveals how the campaign’s sophisticated social media machine targets conservative voters

As the Democratic candidates for president spent 2019 battling each other in early voting states, Donald Trump’s re-election campaign built a sophisticated social media machine to communicate with conservative voters, grow its email list and fine-tune its messaging.

Over the course of 2019, the Trump campaign spent nearly $20m on more than 218,000 different Facebook ads, a new Guardian analysis shows. Among the ads were some of the images and videos that made front-page news for their xenophobic, fear-mongering, vitriolic, and outright false rhetoric.

Continue reading...

from The Guardian https://ift.tt/2GvUelp

Comments

Popular posts from this blog

Ply in the sky: the new materials to take us beyond concrete | Fiona Harvey

‘Help us or LSO fails’: Sir Simon Rattle’s plea over Covid and Brexit

The 20 best songs of 2020